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Bridging Asia, Europe and the Middle East through strategic excellence
Brands Successfully Launched
Countries of Operation
Continents Connected
Years of Excellence
Every company deserves the opportunity to expand globally with confidence, precision, and local expertise.
Empowering growth-driven companies to expand confidently between Asia and Europe through strategic expertise and operational excellence.
We specialize in guiding ambitious companies through the complexities of cross-border growth. Our comprehensive approach combines market intelligence, cultural fluency, and operational know-how to ensure sustainable expansion between Asia and Europe.
Market entry strategies, competitive analysis, and localization roadmaps tailored to your business objectives and target markets.
End-to-end campaign execution, lead generation, and go-to-market implementation with measurable results and clear ROI.
Access to our vetted network of partners across Asia and Europe, facilitating meaningful connections and sustainable collaborations.
Product-market fit validation, distribution strategies, and scalable solutions that evolve with your expanding business needs.
We listen first, conducting thorough market research and understanding your unique business goals and challenges.
Creating tailored strategies that fit your pace, budget, and objectives with actionable roadmaps.
Acting as an extension of your team to implement strategies with hands-on support and local expertise.
Continuous monitoring and optimization to ensure sustained growth and market success.
Founder & Managing Director
A visionary entrepreneur bridging cultures and accelerating opportunity across Asia and Europe.
Born in Hong Kong, raised in the American Midwest, and rooted in Thai culture, Natt brings unparalleled cross-cultural expertise to every engagement.
Through YSIS Advisory, she has guided over 400 brands to successful market entry, combining strategic precision with cultural fluency.
Operations Director
A multicultural operations expert bringing European precision to Asian markets.
Born in France to Cambodian parents and now based in Thailand, Mélanie exemplifies the cultural bridge that defines YSIS Advisory. Her ability to navigate complex cross-border dynamics strengthens the firm’s commitment to delivering high-impact advisory services in diverse markets.
She holds three degrees that reflect both academic excellence and practical grounding: an Advanced Technician Certificate in International Trade, a Bachelor in Hospitality Management completed through a one-year apprenticeship, and a Master’s in Marketing Intelligence and International Sales Strategies.
This blend of education and real-world experience underpins her operational leadership, ensuring structured, efficient, and culturally attuned execution across all projects.
Every strategy crafted with surgical precision and market intelligence
Seamlessly connecting Eastern wisdom with Western methodology
Rapid execution without compromising strategic depth
Pioneering new pathways for cross-border expansion
